Bowl Garden for Deck or Patio by Teri Dunn Chace

At 100 full-color pages, this SIP was a big project. Teri brought her long magazine-publishing experience as well as her extensive knowledge of the topic (see BOOKS, AUTHOR tab; she’s the author of several books on water gardening).
* worked with Harris to brainstorm content
* created T of C
* wrote articles and captions
* assigned and edited articles (sub-contracting to other garden writers)
* photo-researched suitable photography and worked with Harris on specs, captions, layout
* proofread at several stages, including final production
* suggested potential advertisers/sponsors from her many industry contacts
* met all deadlines

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Retail price: $8.95
Initial press run: 20,000 (sell-through reportedly 40%)
shelf life: 8 months
Main outlets: Lowe’s, Home Depot, grocery chains, garden centers