JJackson & Perkins catalog
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This Jackson & Perkins catalog won the Catalog Age’s Gold Award, the top award for copywriting in 1996-7. (Catalog Age is now Multichannel Marketing.)

On the page “Why buy from us?”, Teri persuaded the marketing team to highlight the product’s most important point of differentiation, their bareroot plants. Why are J&P’s bigger and better, and what are the benefits? Why should the customer purchase a premium product for a premium price? Not a sexy photo, granted, but a persuasive one with her explanatory copy.

In reference to the entire catalog, Judge Herschell Gordon Lewis stated, “The copywriter at Jackson & Perkins has a better command of adjectives than anyone else in this business right now.” (Teri felt just like Sally Field when she read that!)

 

Here are some representative examples of Teri’s copywriting.

Arbor Day catalog copy by Teri Dnn Chace
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Jackson and Perkins catalog copy by Teri Dunn Chace
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Ridge Manor catalog copy by Teri Dunn Chace
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garden furniture catalogue by Teri Dunn Chace
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Gardeners Eden catalogue copy by Teri Dunn Chace
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Dutch Gardens catalog copy by Teri Dunn Chace
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Dutch Gardens catalogue copy by Teri Dunn Chace
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perennial fragrance plants catalogue copy by Teri Dunn Chace
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gardeners ultimate tool catalogue copy by Teri Dunn Chace
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Pet Edge shop smart catalog copy by Teri Dunn Chace
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Pet Edge catalog copy by Teri Dunn Chace
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Pet Edge dog coats catalog copy by Teri Dunn Chace
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pet pedicure catalogue copy by Teri Dunn Chace
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more pet edge catalogue copy by Teri Dunn Chace
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