This Jackson & Perkins catalog won the Catalog Age’s Gold Award, the top award for copywriting in 1996-7. (Catalog Age is now Multichannel Marketing.)
On the page “Why buy from us?”, Teri persuaded the marketing team to highlight the product’s most important point of differentiation, their bareroot plants. Why are J&P’s bigger and better, and what are the benefits? Why should the customer purchase a premium product for a premium price? Not a sexy photo, granted, but a persuasive one with her explanatory copy.
In reference to the entire catalog, Judge Herschell Gordon Lewis stated, “The copywriter at Jackson & Perkins has a better command of adjectives than anyone else in this business right now.” (Teri felt just like Sally Field when she read that!)